Surf Style began in the trunk of a car, selling the now famous windbreakers in the parking lot of a flea market in South Florida. A wholesale business to start, retailers became enamored with the shiny fabric, neon colors, and Surf Style “Interplanetary Body Gear” logo.
Fast-forward 20 years and Surf Style now runs the beach. With more than 30 locations on both the Atlantic and Gulf Coasts — Surf Style is considered the leading beachwear and souvenir-shopping destination.
A renaissance of sorts, in 2017 Surf Style made a strategic decision to refocus on the self-named clothing line that helped to make it famous in the 90s. All they needed was a website that brought the vintage vibe and bright color s of the 90s back to life.
Hummingbird Ideas took this opportunity and helped to produce, art direct, and execute an in-studio product shoot and on-location lifestyle photo shoot for multiple days along the Gulf Coast of Alabama.
All of this work helped to populate the brand’s first ever online store on a Hummingbird designed and developed website for more than 75 unique products and hundreds of unique SKUs for the many different color and size options.