Founded in 2011, SouthSounds Music & Arts Festival is the first festival in the country dedicated to showcasing the best emerging and independent Southern music and art. Held annually in April, the festival featured more than 65 different acts, in 10 different venues over a 3-day period of time in historic downtown Mobile, Ala.
Musical artists span an array of musical genres (including Americana, indie, country, bluegrass, rock, alternative, metal, soul, funk, blues, R&B and hip-hop) and come from throughout the Southeast, with at least 9 different states being represented.
SouthSounds was named by Charleston City Paper as “a Southern music festival worth the road trip,” and we couldn’t agree more. In 2017, Hummingbird Ideas helped to further define the look and feel of SouthSounds Music Festival by creating the festival’s first true brand identity. This included designing a new festival logo and all of the festival’s signage, credentials, merchandise, stage scrims and the like. In addition, we designed and developed a new festival website to further enhance patron experience.