A new online subscription service, provides a monthly subscription box service for both cigar aficionados and novices alike.

Hummingbird Ideas worked with this start-up company from the very beginning to make nothing into something — through the creative process. What was birthed? A full blown brand that more than resonates with the target audience. The logo mark directly addresses the hand-rolled nature of cigar making in a clean, modern, and efficient manner — much like online business — that appeals to both the traditional and younger generations.

The packaging is simple but the tones, textures, and colors speak to those synonymous with the handcrafted process of cigar making. By finding that middle ground, we were able to position the brand somewhere in between the stuffy mahogany-lined walls of an aficionado’s vacation home to the airy loft apartments that many millenials (or novices) occupy in our biggest cities.