BugMaster (now ARROW Exterminators) is a local pest control provider based in Mobile, Ala. Founded in 1975, the company grew from a single owner and two team members to more than 40. Over the years, BugMaster expanded to include multiple services such as termite control, mosquito treatment and wildlife control.

For more than six years, Hummingbird Ideas handled the company’s online and social media presence, and during this time online marketing accounted for nearly 18% of total sales. In 2015, as part of the company’s 40th Anniversary we worked to complete a brand refresh—with the focus being positioning BugMaster to look and feel like a much larger, national-level pet control provider. This included developing a new brand identity, website and executing an advertising campaign featuring this new work.

BugMaster, was recently acquired by Atlanta-based pest control company, ARROW Exterminators, with a service area that includes Alabama, Arizona, Florida, Georgia, Kentucky, Louisiana, North Carolina, South Carolina, Tennessee and Texas.