For more than 130 years, Pensacola, Fla.-based Beggs & Lane has represented a broad and diverse client base, including major corporations, businesses, professionals, non-profit organizations, and individuals. The firm serves a wide range of industries, including energy and public utilities, health care, financial services, manufacturing, real estate and construction, insurance, and transportation.
In 2019 the firm approached Hummingbird Ideas seeking help in creating and executing various campaigns to highlight the firm, its practice areas, and various young and up-in-coming attorneys. Our goal was to create a campaign that would help generate brand awareness among and interest from potential new clients. All while generating conversation among current clients, peer law firms and attorneys, and their clients.