Alabama Medical Group

Since 1946, Internal Medicine Center has operated as the largest independent multi-speciality clinic in the Mobile, Ala. metro area.

In 2017, the team at Internal Medicine Center approached Hummingbird Ideas about the perceived need for a name change and complete rebrand. Primarily, this centered on a feeling that they needed to clarify that Internal Medical Center offered far more than Internal Medicine consult.

Thus, in what proved to be one of our favorite projects of late, Alabama Medical Group was born along with their new brand identity. This included logo, color palette, newly designed and developed website, brand guidelines, stationery package, external office signage, interior directional signage, and employee and doctor uniform updates. Moving into 2018, we’re now able to take this work and apply it to an integrated marketing and advertising campaign.