Hummingbird Ideas was charged with updating the entire Alabama Aviation College (a unit of Enterprise State Community College) brand identity, guidelines and logo.
As part of our efforts, we delivered a selected color palette, various hand-drawn/illustrated and digital versions of the logo, chosen fonts, and a selection of secondary marks for the school.
For the logo, our designers drew inspiration from the school’s primary focus—aviation maintenance technology degree programs. However, “aviation” isn’t just associated with airplanes, but rather helicopters and general engine and hydraulic maintenance as well. So, we created a logo that incorporates symbolism from many of these areas of focus and a color palette that represents the blue of the sky above.