Founded in 2014, the 12-Day Foo Foo Festival in historic Pensacola, Fla., is truly as unique as its name. Our client wanted to work on creating a new tourist season during the fall for an area that is synonymous with summer and the beach. What did we do? We named, built, developed and cultivated the brand, and then created and executed its marketing and advertising strategy while providing support on the public relations efforts.
This year marked the 5th year for Foo Foo Festival, and to celebrate, we reached beyond the expected and went retro. A design style that visitors of all ages could get excited about.