Founded in 2014, the 12-day Foo Foo Festival in historic Pensacola, Florida, is truly as unique as its name. Our client wanted to work on creating a new tourist season during the fall, for an area that is synonymous with summer and the beach. What did we do? We named it, built the brand, and have helped to develop, cultivate and execute its marketing, advertising and PR strategy ever since.
Each year we oversee an effort to fine-tune and execute a completely integrated marketing and advertising campaign that focuses on attracting tourists from 10–12 markets from across the nation to the Pensacola, Florida area.