Case Studies:
University of South Alabama


The University of South Alabama came to us to help in attracting more applications and specifically more people signing up for campus tours. In addition, they asked for a larger digital footprint and a more confidant, smart and fun style and tone.


The campaign was going to run in the summer months so the logical demographic target - families traveling to the Gulf from all over the Southeast.

Hummingbird Ideas developed a digital campaign, mixed with traditional media like outdoor and radio. Drive-time messaging along with targeted banners, Pandora and FaceBook all asked potential students to take a campus tour.


Everything looks outstanding. Click rates through the roof. More statistics are on the way.

South Alabama - Airport Duratran

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Jarrod England

Project Manager