Mobile Sports Authority is in charge of bringing new and exciting events to the city of Mobile. The organization is always thinking outside the box for events and wanted to work with us on a campaign that would not only educate the public on what the organization does, and the events they bring to the city, but also make the public part of the process by gauging what events they would be interesting in. To do this we primarily used Facebook and directed people to the organization's website where they could enter event information that they would like to see in Mobile. The campaign saw an overwhelming success and provided the Mobile Sports Authority with data on popular events. Further, also shown below, several print ads were created promoting the city of Mobile as a destination for sporting events.