The University of South Alabama came to us to help in attracting more applications and specifically more people signing up for campus tours. In addition, they asked for a larger digital footprint and a more confidant, smart and fun style and tone.
The campaign was going to run in the summer months so the logical demographic target - families traveling to the Gulf from all over the Southeast.
Hummingbird Ideas developed a digital campaign, mixed with traditional media like outdoor and radio. Drive-time messaging along with targeted banners, Pandora and FaceBook all asked potential students to take a campus tour.
Everything looks outstanding. Click rates through the roof. More statistics are on the way.