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If you’re new to the game, being a social media manager can seem well, daunting. You’re probably having thoughts like, “What have I got myself into,” “Was this in the job description,” “I bet my new co-workers think I’m inexperienced, don’t ask for help.”

STOP THINKING THOSE THINGS! Here are a few tips to help you in your new role as a social media manager.


STEP 1: What social networks are your company on?

Before you crack your knuckles and start tweeting, you’re going to want to complete a social media audit for your new company. What’s a social audit you ask? It’s basically taking an inventory of all the social networks your company has. An audit will help you understand the social media presence at your new company.

A social audit will often include:

  • Make a list of all social media accounts and evaluate the performance of each channel.
  • Find out who has access to each social account and gain login information, if needed.
  • Find out if your new company uses a social media engagement software, like Hootsuite, if not make a recommendation.
  • Learn the process for how your new company manages social media accounts.
  • Look at the top and least performing posts – this will help you learn the brand’s voice and what posts resonate with your audience.

An audit is essential to helping you understand what works and what doesn’t with your company’s audience.


STEP 2: Who are you talking to and how do they feel about your company?

Chances are you’re not going to start posting social content without first listening to your new company’s followers. Listening to your followers will help you understand what content performs well and drives engagement.

Also, with your new company, comes a new industry. Be sure to research popular topics and people in your new industry – P.S. you’re going to want to follow industry influencers.

Key benefits of listening and researching:

  • You’ll learn how people and customers feel about your brand and the products/services they provide.
  • You’ll understand what the target audience expects from the brand?
  • You’ll learn the how effective your company’s social media process works.

STEP 3: How involved are your co-workers in the company’s social media channels?

There is nothing better than employees who advocate for their company on social media.

Get to know what the social strategy looks like on the inside of your new company. Are your co-workers connected, do they get involved? If not, figure out ways to integrate them or at least get your co-workers interested in using social media.


STEP 4: Tools of the trade

It’s time to get your hands dirty. Most companies or agencies have a process for planning, publishing, and strategizing social media content. The process usually comes in the form of spreadsheets, which are templates you work from to produce on-target, brand messages.

Social media templates might look like:

  • Social media strategy: this is basically a brief of who the client is, what their goals and objectives are, areas where they want to improve and how social media performance will be measured.
  • Editorial calendar: This calendar will help you stay on top of what content is being produced for social media promotion.
  • Content calendar: This calendar spells out what content is being published to each social network by date and time.

STEP 5: Stay in the know

Social media is constantly changing. Be sure to research trends in the industry and learn better ways to manage your social networks.


Resources:

5 Things to do During Your First Week as a Social Media Manager

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