That's a great question

Ep. 2 – Why “Make It Pop” Flops.

Johnny Gwin, Laura Wilson and Jarrod England tackle this Hummingbird Idea client question: Hey, Hummingbird. I was wondering why you guys, especially the designers, almost cringed when I said, “Can we make it pop?” when talking about our new logo designs? Plus, in the Humming Buzz portion of the show, we talk murder, Steve Harvey and werewolf hunters. Be sure to stick around to the very end and hear the vocal stylings of our songbird Laura Wilson.

Want better client-designer communication? Check out Graphically Speaking: A Visual Lexicon for Achieving Better Designer-Client Communication by Lisa Buchanan. This incredible book, available on Amazon, is an excellent resource for designers and clients to start to learn and understand a common language to get the most out of new work feedback and presentations.

Want to talk to Hummingbird Ideas about marketing, advertising, design, and social media issues for your company? Contact us and get the ball rolling.


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